Everydough

From concept to reality, we built Everydough from the ground up—crafting a name that resonates with the simplicity of everyday indulgence. Designed for Bangkok’s bustling public transport scene, Everydough captures the essence of effortless, on-the-go eating with a brand that speaks to both convenience and crave-worthiness.

Our approach began with brand discovery, identifying the sweet spot where easy bites meet urban mobility. From there, we developed a bold and memorable identity, ensuring Everydough stands out in a competitive market.

Inspired by the brand’s hero product—the dough—the logo embodies softness and approachability. A vibrant color palette keeps the brand fresh and modern, making Everydough a go-to treat for any moment of the day. We extended this identity across packaging, staff uniforms, and social media, creating a seamless brand experience backed by comprehensive guidelines to ensure consistency at every touchpoint.

Everydough isn’t just a name—it’s a brand that turns everyday cravings into a habit.