Heyday

Hey Day is more than just a community mall—it’s a hub of youthful energy and vibrant experiences. Inspired by the fresh and dynamic lifestyle of university students, we designed a signage system that seamlessly integrates with the brand’s identity, ensuring a visually engaging and functional environment.

Our scope of work covered comprehensive signage design, from wayfinding and storefront signage to directional and environmental graphics. Each element was meticulously crafted to enhance both aesthetic appeal and usability, ensuring visitors can navigate the space with ease.

Color plays a pivotal role in the identity of Hey Day, with a palette designed to evoke a refreshing escape—bold, bright, and full of personality. This vibrancy extends to the typography, iconography, and material selections, reinforcing the mall’s youthful and welcoming character.

Beyond design, we developed a detailed signage guideline to maintain brand consistency across all physical and digital applications. This framework ensures a cohesive visual language that not only guides visitors intuitively but also strengthens Hey Day’s distinct identity as a place where energy, creativity, and connection combined together.